In keeping with their commitment to always provide superior beauty and wellness products, Moor Spa is proud to announce a significant rebranding of their signature product line.
“We just felt the time was right for a packaging presentation which more closely reflected our big-picture intention for our products – namely, to appeal to men and women of all ages who are interested in knowing the source of the product ingredients they are putting into and on their bodies,” says Moor Spa CEO and Founder, Michael Beresford.
“While the new colour palette belongs to the same Pantone family as the old logo, our previous dark brown box was all about emphasizing the fact that the main ingredient in all of our products is therapeutic Moor mud. By lightening up the box to teal and even in the new presentation of our font, we hoped to not only add more modern shelf appeal, but to emphasize the fact that our products are made up of clean and 100% naturally derived ingredients – something that many commercial and more expensive brands cannot say.”
As spa industry leaders, Moor Spa willingly accepts the responsibility to provide quality ingredients that meet, and in many cases exceed, the Skin Deep database criteria for healthy ingredients.
“Moor Spa already has the advantage over our competitors in that our Austrian Deep Moor mud, alone, provides superior beauty benefits to other comparable products out there. Our ongoing focus is on ensuring that we continue to meet our clients' expectations of product-source safety. And for that, we look to our product chemistry.”
Responsible for product formulations and skin safety, Moor Spa's chemist, Richard Crombie, was excited to announce the following upgrades to coincide with the product re-launch.
“Our challenge in the lab is to stay ahead of innovations and research while ensuring that our products remain available in the quantities that our clients require. So it's a case of carefully choosing which upgrades offer maximum benefits while recognizing that any upgrade requires notification to Health Canada which has its own operating time lines. In this instance, we are excited to announce the addition of zinc oxide to our moisturizers to add a layer of sun protection as well as 'castorlatum', a castor-oil derived emollient to provide the added value of offering another barrier against environmental damage to your skin. We have also upgraded the preservative for the entire product line to a blend of Grapefruit Seed, Perilla Seed and Sweet Flag extracts.”
“Client reaction to the new packaging has been phenomenal,” adds Michael Beresford, “at both retail and wholesale levels, products are literally flying off the shelves. Change is good. It keeps us growing and moving forward – and that's something you can always rely on Moor Spa to do.”