What will you feature in April, May & June?

Consider simple and cost-effective addons that offer a luxury feel.

• Offer a stimulating scalp massage with Moor Spa Tension Balm and watch your client melt right in front of you
• Reflexology movements on the head, face and hands stimulate specific organs: in spring, the liver 
• Add a stimulating foot massage to a spring pedicure with Makes Scents Body Butter. For spring and summer, you can choose the mouthwatering fragrance of Lime, Peppermint, Coconut & Strawberry or the enlivening Rosemary, Spearmint & White Thyme, among all the other great scents available
• Work out the back kinks from the end-of-season snow shoveling with a 20 to 30 minute add-on back massage with new Moor Spa Massage Oil, which can be enhanced with a drop of Musculoskeletal Blend essential oil
• Add a hydrating eye mask or treatment to any facial. Also works as a standalone treatment if mask-wearing is mandatory in your region
• Lymphatic drainage techniques soothe tired and puffy eyes

Be flexible with treatment options that will allow you to transition easily into your summer menu.

• A full body immersion experience with Makes Scents in spring can transition to a leg/foot scrub or back facial on your summer menu - without buying any additional products!
• To any body treatment you can add on a stimulating cellulite treatment with Moor Spa Contour Cream, and your client can continue the process at home to increase circulation and improve the appearance of stubborn cellulite

Create some holiday-themed promotions - it’s not too early to think about Mother’s Day!

• Consider a spa gift card combined with a starter kit of trial size Moor Spa products to create a spa facial at home and build excitement for a future treatment.
• You can never go wrong with a really indulgent pedicure that includes treats for every sense - the cocooning warmth of a leg & foot wrap, along with an invigorating scrub and a fragrant natural body butter for intense hydration.
• If you're in a zone that permits it, create a spring-themed facial that reveals, radiant fresh skin - resurfacing exfoliation with a Moor Spa Pumpkin Peel, nourishing Kelp Enzyme Mask, and replenishing Hydrating Serum.
• Build skincare boxes for homecare that bring delight to every client that orders one. In addition to a wide range of Moor Spa products available in retail and trial sizes (how about a combination of both?), you can add other small surprises that offer uplifting sensory experiences (chocolate, soft hair scrunchies, small candles, etc.)
• Moor Spa Herbal Bath with Pine would make a great gift with purchase in the style of a “spring detox”

Helping your Clients with their Holiday Gifting

• With all the uncertainty, shoppers want simplicity, and they want packages and sets that allow them to make gifting simple. This is a great time to offer curated gift sets and packages containing fun and useful products.
• This holiday shopping season is starting earlier, which offers your business the chance to spread out your offerings over a longer time period. First attract those early shoppers, then present other options to capture peak season and last-minute purchasers.
• Your clients want to support local, and they want to shop with businesses they trust and have loyalty to. Stay top of mind with consistent promotions and advertising, and make sure your messaging is in line with the general mood of your clients. 

Here are some helpful marketing tips for a successful 2020 season:

• Plan your promotions using a simple calendar to map out the holiday schedule. You can even take it old school and work on paper! Ramp up your marketing slowly, but consistently, because you don’t want to go all “tinsel and lights” before your clients are ready to think about it. Right after thanksgiving is a good time to start a subtle holiday gift campaign.
• Create a “wish list” of ideas for your clients for all the people on their list. Use the time you spend with them to ask questions about what they’re looking for, and plant the seeds of your promos
• Instead of discounting, think of ways to add value to your promotions. Adding that “little extra” to a purchase has a much higher perceived value for your client compared to offering a discount

• Consider advertising with a simple social media ad to attract clients that may not know you’re there. We can help you create a simple but custom audience to make sure your ad is getting in front of the people who need to see it.
• With any promotion, always finish with a “call to action”. Whether it’s reserving a holiday service, or making a purchase, don’t be shy about asking your client to take action.

How about some gift ideas?

Our habits have changed during the pandemic- we are spending more time at home (no kidding!) and we have rediscovered that it feels good to comfort and care for ourselves. Many of us are eating better and working out at home. For sore and fatigued muscles, as well as relaxation for a good night’s sleep, there’s  Moor Spa Herbal Bath with Pine.

Makes Scents Experience - scrub and butter gift set, easy and perfect for #selfcaresunday. Available in natural scents to create an oasis at home. Vegan, Cruelty-free, and organic.

Caring for our hands with the never-ending hand washing. Protect and soothe with kits from Green Cricket. Available in Citrus, Lavendar and Fragrance-Free.

Help your clients stock up on the best zero waste cleansing cloth made in Canada from organic cotton and bamboo. Incredible softness and effective cleansing. Also great to pair with Moor Spa Cleansing Milk. For a lovely gift idea, you can offer a promotion that offers special pricing on Ecotao refills with the purchase of a bamboo coffret.

The ultimate stocking stuffer! Soothing hydration for cold, chapped winter lips. 100% Natural Source Moor Spa Lip Balm

Choosing a glove

• Vinyl gloves are soft and comfortable; a good multi-purpose glove for general use. Newer vinyl styles have excellent elasticity, and vinyl tends to be lower cost.
• Nitrile gloves are flexible, strong and durable. They are less likely to cause hand irritation, and are resistant to breaking. They are ideal for using when performing longer services, although they do tend to run at a little higher cost.

Sensicare Silk Nitrile - available in S,M,L

Restore Oat Nitrile - Available in S,M,L

Aloetouch Vinyl - Available in S,M,L

How to Wear Your Gloves:

• Select gloves that are appropriate to the task, and are well-fitting. 
• When performing a longer service, nitrile gloves are recommended. 
• Always wash and dry your hands before putting on a pair of gloves. Gloves should never replace proper hand-washing.
• While wearing disposable gloves, don’t touch anything other than your client and your tools, and if you need to step away to get products or supplies, you need to remove gloves and get new ones when you come back.
• Gloves are single-use and disposable, and need to be changed:
• Between clients or different services on clients
• When they’re dirty, contaminated or torn
• After sneezing, coughing, or touching your hair or face

• use a risk management approach to reserve PREempt RTU (Ready to Use) to clean and disinfect your high-risk surfaces. All the places touched by you and your clients throughout the day are considered high risk and should be disinfected between each client. PREempt RTU disinfects to an intermediate level, with a 3 MINUTE wet contact time.
• for low risk environmental surfaces, like floors and walls and shelves and cupboards, clean daily with a quality all-purpose cleaner/disinfectant. Look for one with a DIN or NPN, and follow directions.
• in a pinch, you can use alcohol or bleach to disinfect, AFTER cleaning, but you must ensure that the surface stays wet for a FULL 10 MINUTES to reach the level of disinfection needed. Check Public Health Ontario's Guide for dilution requirements for bleach and alcohol.

Here’s how it works:

Here are some of the significant advantages to you:

Low investment: Pay for the products AFTER you sell them. Keep your expenses low, because you don’t have to carry extra inventory.

Increase your cash flow: Since you don’t stock the product, you don’t pay for it until it’s sold (and after you’ve been paid for it).

Explore new lines: You have the freedom to offer a wider range of our products because you don’t have to pay for them first. That wouldn’t be possible if you had to buy and store all of the items you decided to sell.

Increase lifetime value of customers: With the ability to curate new and exciting products consistently, you can keep your existing customers engaged and returning to see what new items you’re offering.

Save time:  Products are on their way to your client immediately and you don’t need to receive, stack, store, pull, pack, or ship products!

Save money: Only pay for shipping once - direct to your customer. Get better shipping rates using our volume discounts. Even with the cost of shipping to your client, you’re much more profitable.

Marketing support: Using our images, you can either set up an online store, or communicate directly with your clients through your social platforms.

Flexibility: work from anywhere, even from your phone.

1. Show that you care

2. Teach them something

• Show them how to safely remove their gel polish at home.
• Demonstrate some makeup techniques - how about contouring with a bronzer? It was a lightbulb moment for me when a dear client showed me how to use it properly! Who knew I had cheekbones?
• Offer private video consult calls to help your clients deal with specific skin issues. A brief Zoom call is easy to do, and it’s a great way to connect with the clients that you miss so much.
• Upload a quick video to talk about how to care for your skin, or show some lymphatic drainage techniques. Would it surprise you to know that some of your clients don’t know how to use the cleanser you sent them home with after their last facial? 
• Make a quick list of the questions your clients ask, and then jump on an Instagram or Facebook live video and answer your favourites.

3. Help them get what they need

What do they need right now?

• One of our clients is offering a “Hand Relief Package” to help protect hands from all the frequent hand washing. Green Cricket is the perfect choice for this, with an 80ml Lotion and a 300ml foaming hand wash to be kind to those poor hands.
• How about a cost-effective emergency skin care kit with a trial size cleanser, exfoliant (or toner) and moisturizer? A couple weeks worth of product can be helpful when your clients are being budget-conscious (and who isn’t right now?). You can customize their kit to meet their specific needs.
• Any Moor Spa products they’re running low on. You may think that it’s not worth it to drop off or ship one or two products, but any potential lost profit will come back to you when we can get back to our “new normal”. Keep the momentum going (with gratitude) and know that your clients will really appreciate your help, now and in the future.

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I’m currently nibbling chocolate, sitting in a comfortable hotel room in Niagara-on-the-Lake, and I think I’ve learned a valuable lesson today.

My day didn’t start out this good, and because it’s always the difficult experiences that give us the best lessons, I feel like I need to share the story.

Will and I travel a fair bit in the course of our business, and because we own a small business, we need to be careful to keep our expenses reasonable, otherwise we can’t write paycheques for our great team!

In planning this little jaunt to Niagara, we found hotel prices to be really expensive (it’s high season in this tourist region!), so we decided to economize. Last week, we booked a 2-night stay at a “boutique” hotel through Hotel Tonight. The prices were more reasonable than our usual places, and we had stayed there before and enjoyed it, so we figured we made a sensible business decision. We paid in advance for a non-refundable room.

Upon arrival last night, we learned that there would be an additional $20/day added to our credit card for parking, along with a hefty $25/day charge if we wanted a fridge in our room. We felt a little deflated at those unforeseen charges, but it was late so we proceeded to our room. Once there, we discovered a damp, dilapidated space with mold on the ceiling in the bathroom. There was no coffee maker, no real desk, and no chair even if we’d wanted to use it for a desk. We often work in our hotel room, so it’s pretty important to have a space to do that. After just a few minutes, Will had some breathing challenges (he has asthma), so we decided to call Hotel Tonight to see about checking out in the morning and asking for a refund for the second night.

After a full hour on the phone, we didn’t get anywhere with Hotel Tonight. They called the front desk of our hotel (that was kinda awkward!) to tell them we weren’t happy, but the front desk person said they couldn’t do anything about it, and we’d have to talk to the manager in the morning. Early this morning, we packed the car, deciding that we couldn’t stay there. We went to the front desk to speak to the manager, who gave us her assurance that she would talk to Hotel Tonight to get us a refund for the second night. We’ll be watching for that.

We decided that we would bite the bullet and go to our favourite IHG property, the Holiday Inn Express in NOTL, and pay more to get the comfortable stay we needed. Upon arrival, the friendly front desk person, Emma, listened to our sad story and went to find the manager, John Crescenzi. John didn’t judge us for trying to save a few bucks, and he immediately found us a room and gave us a great rate. It was only 8:00 in the morning, so our room wasn’t ready yet, but he took our refrigerated items from us to keep them cool until he could move them into our room when it was ready.

So, here I sit, nibbling the chocolate that John left in our room with his card and a hand-written note. It’s cool and quiet in here, allowing me time and space to think and write about today’s experience. I have a comfortable chair and desk, but even better than that is this great chaise I’m sitting in, right beside a table with a plug and USB port for my electronics. The room is bright and clean.

What did I learn?

I learned that sometimes in the quest for a great “deal”, you can lose sight of the big picture. You can nickel and dime yourself to death, when the true value comes from the relationships you have with quality providers of services.

It mirrors our business, too, I think. L’Moor will never be the cheapest supplier, nor do we plan to be. We’re never going to be a “buy one get one free” distributor. What we WILL do is offer the products and services our clients need, and we’ll be the people you can depend on.

Thanks for the chocolate, John. Don’t tell Will I didn’t save him any.