| Bonnie

3 Ways to Serve Your Clients While Your Business is Closed

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Although things are constantly changing, we’re all doing our best to adapt. At L’Moor, we’ve always made good use of the technology that allows us to be able to work offsite, while we're on the road, and we’re fortunate to have a warehouse and shipping centre that’s located on the same property as our home. That means we’re still here, for whatever you need. 
 
Re-framing the ways you’re able to serve your clients right now might be something that’s on your mind too. We’re working on staying connected with our community through an online group and video chats. I’ve been blown away by the inspiring virtual conversations we’re having, and wanted to share more with you here.

1. Show that you care

It’s been 2 weeks or so since we’ve been self-isolating, and perhaps we’re starting to find a little bit of balance, and adapting to our “new normal”. In talking to clients and friends about what they’re doing for self-care, I’m hearing about online yoga classes, healthy eating, walks in the country with dogs, and other good things. I’m baking lots of muffins, cooking a healthy dinner (almost) every night, and really focusing on learning how to knit properly. 
 
Our family is really fortunate that we’re (almost) all together, but for many people, the loneliness is starting to set in, and we need to check in on those who may be vulnerable. Please reach out to your clients and ask how they are. Give them a call, send them a text message, or connect with them on your social channels. Find out if there’s anything they need, or open up a space to give them a few minutes to talk. The great thing about the work we do is that we have strong, trusting relationships with our clients, and we’re in a unique position to help. Of course, you can’t pour from an empty cup, so make sure you’ve got it in you to give, and only do what you can do.

2. Teach them something

You know more than you think you do. Don’t be afraid to share your knowledge, and offer something to your clients that will help them until they can come back to see you. Some ideas:
  • Show them how to safely remove their gel polish at home.
  • Demonstrate some makeup techniques - how about contouring with a bronzer? It was a lightbulb moment for me when a dear client showed me how to use it properly! Who knew I had cheekbones?
  • Offer private video consult calls to help your clients deal with specific skin issues. A brief Zoom call is easy to do, and it’s a great way to connect with the clients that you miss so much.
  • Upload a quick video to talk about how to care for your skin, or show some lymphatic drainage techniques. Would it surprise you to know that some of your clients don’t know how to use the cleanser you sent them home with after their last facial? 
  • Make a quick list of the questions your clients ask, and then jump on an Instagram or Facebook live video and answer your favourites.
It doesn’t need to be perfect! Your clients love you for your authenticity. Put your hair up in a messy bun and be your imperfect, beautiful self.

3. Help them get what they need

We are prepared to do business a little differently right now, and you can be too. Your clients may be running low on the Moor Spa products that you provide them, and we’d like to help get them what they need. We’re offering curbside delivery (as we’re able) from Kingston to Pickering, and north to Peterborough. If you have clients you can’t quite get to physically, we’d be glad to drop ship their packages. You simply take their order and accept payment, and we’ll get them what they need and send you the bill. We’ll put a nice thank you note in the box too.
 
What do they need right now?
  • One of our clients is offering a “Hand Relief Package” to help protect hands from all the frequent hand washing. Green Cricket is the perfect choice for this, with an 80ml Lotion and a 300ml foaming hand wash to be kind to those poor hands.
  • How about a cost-effective emergency skin care kit with a trial size cleanser, exfoliant (or toner) and moisturizer? A couple weeks worth of product can be helpful when your clients are being budget-conscious (and who isn’t right now?). You can customize their kit to meet their specific needs.
  • Any Moor Spa products they’re running low on. You may think that it’s not worth it to drop off or ship one or two products, but any potential lost profit will come back to you when we can get back to our “new normal”. Keep the momentum going (with gratitude) and know that your clients will really appreciate your help, now and in the future.

More Resources

Please join the L’Moor Community private Facebook group for information, support, humour, and creative ideas.
 
RSVP for our one hour coffee chat zoom call on Tuesdays at 10:00a.m.
 
Book a Zoom call with Bonnie or Will for a private meeting to address your specific situation.